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Consistent and meaningful instructor presence is one of the most important drivers of student success and satisfaction in online courses (Roddy et al., 2017). However, establishing instructor presence online can be challenging. In fact, studies have shown that many online students feel their instructors are largely invisible (Tichavsky et al., 2015).

Some students (older learners, learners with partial sight, learners with colorblindness, and learners using monochrome or text-only displays) have difficulty perceiving color. To ensure that course content is perceivable to all learners, you should follow guidelines for color use that have been established by the World Wide Web Consortium (W3C), the organization responsible for international standards of web accessibility, including the Web Content Accessibility Guidelines (WCAG). Three essential WCAG requirements, known as success criteria, are summarized below.

Students with diverse cognitive, linguistic, and academic abilities benefit from accessible text. The Web Content Accessibility Guidelines (WCAG) establish numerous requirements (known as success criteria) to ensure that text is perceivable, operable, and understandable to all users. This guide synthesizes the essential criteria related to text accessibility. Following these guidelines when creating course content, such as documents, slides, and pages in the LMS, will help you eliminate potential barriers for your learners.