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What is “alt text”? Alt text is descriptive text linked to an image, graph, or other visual content that allows users to understand the visual without viewing it. Any image online should contain alt text, but guidelines differ depending on whether the image is simply decorative or related to other content on the page.

How many times have you looked at an image and thought, “Have I seen this before?” Chances are, if you are browsing a stock photo site, it’s often. That feeling of déjà vu occurs because images reflect an amalgam of artistic, cultural, and ideological influences (Hall, 2015).

Students with diverse cognitive, linguistic, and academic abilities benefit from accessible text. The Web Content Accessibility Guidelines (WCAG) establish numerous requirements (known as success criteria) to ensure that text is perceivable, operable, and understandable to all users. This guide synthesizes the essential criteria related to text accessibility. Following these guidelines when creating course content, such as documents, slides, and pages in the LMS, will help you eliminate potential barriers for your learners.