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Before you record a course video, take a moment to consider whether video is the right medium for your message. Original videos can add value in a number of ways, but they can also be time-consuming to create and maintain, and sometimes other media types can accomplish the same goal. To ensure that your time creating videos is well spent, review the following decision tree. For more detail about each of the considerations in the tree, see the accompanying Envision article, Video Planning: To Record or Not to Record?

Podcasts are digital audio that you can download or stream onto a computer or mobile device. They are convenient, portable, reusable, and do not require particularly high-tech devices or connections. They are also popular. According to a 2022 Infinite Dial survey, "Seventy-three percent of the U.S. 12+ population (an estimated 209 million people) have listened to online audio in the last month, up from 68% in 2021" (Edison Research, 2022). While podcast use declined slightly in 2022, returning to pre-pandemic levels, the medium is still burgeoning, with plenty of room for further growth.