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How many times have you looked at an image and thought, “Have I seen this before?” Chances are, if you are browsing a stock photo site, it’s often. That feeling of déjà vu occurs because images reflect an amalgam of artistic, cultural, and ideological influences (Hall, 2015).

In online courses, opportunities for student engagement need to be deliberately designed (Martin & Bolliger, 2018). One common way to promote student engagement online is through discussion forums, for which there are widespread established best practices. However, the Q&A discussion forum, which is typically not graded or required, is often thrown into a course without clear intentions or structure. When purposefully designed, a Q&A forum can facilitate the crucial engagement types that are essential to building a community of inquiry in an online classroom, ultimately improving student satisfaction and learning outcomes. These engagement types are student-content, student-student, and student-instructor (Bernard et al., 2009 as cited in Martin & Bolliger, 2018). A Q&A forum should incorporate best practices around all three engagement types.