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Good page design requires balance between white space, or negative space, and positive space. Positive space encompasses all aspects and types of content; on a course page, these objects might include an introductory paragraph, video thumbnail, infographic, callout box, opinion poll, or provocative quotation. Relative to these course components, white space might seem like a nice-to-have. Because it promotes clarity and reduces distortion, however, white space is just as important to instructional page design as content.

Formative assessments encompass a broad range of low-stakes activities aimed at improving student learning outcomes. In contrast to summative assessments, which are intended to measure products of student learning, formative assessments are oriented towards the learning process itself (Black & Wiliam, 1998). They can provide students with opportunities to evaluate their developing understanding of key concepts, practice new skills, and prepare for summative assessments (McLaughlin & Yan, 2017; Orange, Agak, Okelo, & Kiprotich, 2018). They can also provide instructors with valuable data on student progress (Bell & Cowie, 2001; McLaughlin & Yan, 2017). The results of formative assessments can indicate where individual students are struggling or excelling, allowing instructors to provide targeted feedback and tailor their instructional delivery accordingly.

Student-generated content — materials and tasks created by learners for other learners — can strengthen engagement by providing students an opportunity to express creativity, practice critical thinking, and increase ownership of learning. Developing student-generated content requires learners to produce an instructional artifact, demonstrating new knowledge alongside existing understanding. Student-generated content can include a variety of formats: