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Today’s students are diverse and include marginalized groups that have historically been excluded from mainstream education (Ladson-Billings, 2013). In 2021, students of color comprised upwards of 40% of the 15.4 million undergraduates enrolled in U.S. colleges and universities (Nam, 2023; National Center for Education Statistics, 2023). Gloria Ladson-Billings, whose work centers on culturally relevant pedagogy, argues that diverse students require inclusive learning to succeed. “[These students] do not fit neatly into the rigid categories of race, class, gender, or national origin” upon which hierarchies of the past have been built (Ladson-Billings, 2013, p. 5), so authentic representation of diversity in higher education is critical. Adrienne Keene, an assistant professor of American Studies at Brown University, writes that instructors can do their part to support underrepresented students by being honest about their own bias and blind spots, critiquing their course materials, and integrating meaningful representations of diversity into the curriculum (Fuchs et al., 2020; Keene, 2015).

For many people, “online learning” conjures images of successive videos, shot in a studio or perhaps on location, featuring high production value and expert, polished speakers, interspersed with short quizzes or activities. Indeed, strongholds such as MasterClass, LinkedIn Learning, and Coursera have mastered this formula and led many to believe that it is the recipe for success. While the economic success of these companies is undeniable, the effectiveness of an online course is measured by student success. When done well, video can have a positive impact on student learning (Clark & Mayer, 2011). Rather than designing your course according to the economic model, follow the evidence and research-based principles of visual communication, cognitive science, and online learning to decide when and how to create instructional videos. Through careful consideration of your learners, your objectives, your constraints, and the following best practices, you can spend your time and resources creating only the most essential videos. For a visual aid that accompanies this article, see the Video Planning Decision Tree.