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Universal Design for Learning (UDL), which has roots in Ronald Mace’s concept of Universal Design, is a pedagogical framework that supports diverse learning needs. According to CAST, the creator of the framework, UDL seeks “to improve and optimize teaching and learning for all people based on scientific insights into how humans learn” (2018). UDL is not a step-by-step curriculum plan, but rather an approach to pedagogy and curriculum development that aims to make the learning environment as accessible as possible for as many learners as possible (Derer, 2021; CAST, 2018).

For many people, “online learning” conjures images of successive videos, shot in a studio or perhaps on location, featuring high production value and expert, polished speakers, interspersed with short quizzes or activities. Indeed, strongholds such as MasterClass, LinkedIn Learning, and Coursera have mastered this formula and led many to believe that it is the recipe for success. While the economic success of these companies is undeniable, the effectiveness of an online course is measured by student success. When done well, video can have a positive impact on student learning (Clark & Mayer, 2011). Rather than designing your course according to the economic model, follow the evidence and research-based principles of visual communication, cognitive science, and online learning to decide when and how to create instructional videos. Through careful consideration of your learners, your objectives, your constraints, and the following best practices, you can spend your time and resources creating only the most essential videos. For a visual aid that accompanies this article, see the Video Planning Decision Tree.