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Consistent and meaningful instructor presence is one of the most important drivers of student success and satisfaction in online courses (Roddy et al., 2017). However, establishing instructor presence online can be challenging. In fact, studies have shown that many online students feel their instructors are largely invisible (Tichavsky et al., 2015).

Backward design is, as the name suggests, a process for designing curricula, courses, and lectures by working backwards from big-picture learning goals. The concept, introduced by Grant Wiggins and Jay McTighe (2005), suggests that instructors create assessments, activities, and course content that are explicitly aligned with the broader learning goals of the unit. This is different from the traditional content-driven approach to learning design, which focuses on course content first and only secondarily tries to align that content with learning goals.

Announcements are an essential aspect of online course engagement. When surveyed, students rated “sending regular announcements or email reminders” as one of the most beneficial engagement tactics that an instructor can employ (Martin & Bolliger, 2018, p. 216). In Canvas learning management system (LMS), announcements have a distinct advantage over inbox messages or whole-class emails, as announcements allow students to locate important course information in one convenient location, chronologically arranged. In contrast, email or inbox messages can become much more unruly, rendering information harder to find—especially after the course ends. In addition, most students should receive an email every time an instructor posts an announcement.