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For many people, “online learning” conjures images of successive videos, shot in a studio or perhaps on location, featuring high production value and expert, polished speakers, interspersed with short quizzes or activities. Indeed, strongholds such as MasterClass, LinkedIn Learning, and Coursera have mastered this formula and led many to believe that it is the recipe for success. While the economic success of these companies is undeniable, the effectiveness of an online course is measured by student success. When done well, video can have a positive impact on student learning (Clark & Mayer, 2011). Rather than designing your course according to the economic model, follow the evidence and research-based principles of visual communication, cognitive science, and online learning to decide when and how to create instructional videos. Through careful consideration of your learners, your objectives, your constraints, and the following best practices, you can spend your time and resources creating only the most essential videos. For a visual aid that accompanies this article, see the Video Planning Decision Tree.

Student-generated content—materials and tasks created by learners for other learners—can strengthen engagement by providing students an opportunity to express creativity, practice critical thinking, and increase ownership of learning. Developing student-generated content requires learners to produce an instructional artifact, demonstrating new knowledge alongside existing understanding. Student-generated content can include a variety of formats:

Mental health concerns are prevalent among undergraduate and graduate students and can have deleterious consequences (Chi et al., 2023; Venable & Pietrucha, 2022). In particular, students struggling with their mental health are less likely to pass their courses and more likely to drop out of their programs of study (Lister & McFarlane, 2021). While universities often provide support systems in the form of accessibility services and counseling centers, several significant issues can lead to the underutilization of available resources among students in general and online students in particular. First, students may need to be physically present on campus in order to access support systems (Lister et al., 2023). As a result, students enrolled in online programs may be unable to use them. Additionally, students may not capitalize on available resources due to logistical challenges (e.g., scheduling), feelings of discomfort in asking for help, or concerns about stigmatization (Venable & Pietrucha, 2022).

In our Personal Experience Insights series, members of the Everspring Learning Design department share first-hand accounts of creating online learning content and meaningful takeaways from their professional experiences.

Multimedia, which helps create an engaging and interactive online learning environment, has been shown to contribute to improved student performance (Cheng et al., 2009, p. 1). Though many online courses incorporate videos, they neglect to feature other forms of multimedia. And, while videos are a staple of multimedia use, there are other exciting options to consider: podcast episodes, graphics, and animations can all enhance course content, enriching the student experience. To maximize the benefits multimedia can provide, consider including these underutilized forms of multimedia in your course.

Inclusive citation practices can empower educators to cultivate equity, enrich academic discourse, and create welcoming learning environments. By prioritizing diverse perspectives and ensuring the representation of underrepresented voices, instructors can address systemic inequities in scholarship and amplify marginalized contributions. Such efforts not only deepen students’ critical engagement with course materials but also foster a sense of belonging, preparing them to thoughtfully navigate an increasingly interconnected world.

To foster academic integrity, pair anti-plagiarism tools with clear conduct expectations and authentic low-stakes assessments. When designing and teaching online courses, maintaining academic integrity is frequently top of mind. In many cases, faculty may opt to adopt third-party tools to monitor student work. Despite the prevalence of academic monitoring software in online courses, the most powerful tools for promoting academic integrity are introduced much earlier in the course-build process.

You are building a course for the online environment. What an exciting adventure! When building an online course, you might use a similar method to what you used when developing a course previously, or you might use an entirely new technique. Either option is a good option. But you may have a few questions when you first begin: How do I organize my materials? How do I display my materials? How do I make sure my students work together?

Today’s student population is diverse and includes marginalized groups that have historically been excluded from mainstream education (Ladson-Billings, 2013). In 2021, students of color comprised upwards of 40% of the 15.4 million undergraduates enrolled in U.S. colleges and universities (Nam, 2024; National Center for Education Statistics, 2023). Ladson-Billings (2013), whose work centers on culturally relevant pedagogy, argues that diverse students require inclusive learning to succeed. “[These students] do not fit neatly into the rigid categories of race, class, gender, or national origin” upon which hierarchies of the past have been built (p. 5), so authentic representation of diversity in higher education is critical. Adrienne Keene, an assistant professor of American Studies at Brown University, writes that instructors can do their part to support underrepresented students by being honest about their own bias and blind spots, critiquing their course materials, and integrating meaningful representations of diversity into the curriculum (Fuchs et al., 2020; Keene, 2015).

If you’re developing a course with synchronous and asynchronous elements, you have a host of options for engaging students and delivering content. Research suggests that incorporating multiple modalities increases accessibility, engagement, and learning (Mick and Middlebrook, 2015; Margolis et al., 2017). With that said, it is important to be intentional about multimodal course design. Both synchronous and asynchronous methods of delivery are effective, but activities can be better suited to one or the other modality and synchronous time is often limited. Delivering selected content asynchronously can support students’ understanding of how information is organized and leave more time for interactivity in synchronous sessions.