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Formative assessments encompass a broad range of low-stakes activities aimed at improving student learning outcomes. In contrast to summative assessments, which are intended to measure products of student learning, formative assessments are oriented towards the learning process itself (Black & Wiliam, 1998). They can provide students with opportunities to evaluate their developing understanding of key concepts, practice new skills, and prepare for summative assessments (McLaughlin & Yan, 2017; Orange, Agak, Okelo, & Kiprotich, 2018). They can also provide instructors with valuable data on student progress (Bell & Cowie, 2001; McLaughlin & Yan, 2017). The results of formative assessments can indicate where individual students are struggling or excelling, allowing instructors to provide targeted feedback and tailor their instructional delivery accordingly.

So, you are building a course for the online environment. What an exciting adventure! When building an online course, you may use a similar method to what you used when developing a course previously, or you may use an entirely new technique. Either option is a good option. But, you may have a few questions when you first begin such as: How do I organize my materials? How do I display my materials? How do I make sure my students work together?

For many people, “online learning” conjures images of successive videos, shot in a studio or perhaps on location, featuring high production value and expert, polished speakers, interspersed with short quizzes or activities. Indeed, strongholds such as MasterClass, LinkedIn Learning, and Coursera have mastered this formula and led many to believe that it is the recipe for success. While the economic success of these companies is undeniable, the effectiveness of an online course is measured by student success. When done well, video can have a positive impact on student learning (Clark & Mayer, 2011). Rather than designing your course according to the economic model, follow the evidence and research-based principles of visual communication, cognitive science, and online learning to decide when and how to create instructional videos. Through careful consideration of your learners, your objectives, your constraints, and the following best practices, you can spend your time and resources creating only the most essential videos. For a visual aid that accompanies this article, see the Video Planning Decision Tree.