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Case studies are an effective and powerful pedagogical tool. They present realistic narratives to students and require them to analyze possible outcomes or solve a dilemma or challenge associated with the narrative, and they are often followed by a series of questions or prompts that ask students to demonstrate their learning. Case studies can be based on real-world situations or fictional scenarios modeled on authentic occurrences. Regardless of the source and format, case studies provide students an opportunity to practice solving problems that they might encounter in the future.

For many people, “online learning” conjures images of successive videos, shot in a studio or perhaps on location, featuring high production value and expert, polished speakers, interspersed with short quizzes or activities. Indeed, strongholds such as MasterClass, LinkedIn Learning, and Coursera have mastered this formula and led many to believe that it is the recipe for success. While the economic success of these companies is undeniable, the effectiveness of an online course is measured by student success. When done well, video can have a positive impact on student learning (Clark & Mayer, 2011). Rather than designing your course according to the economic model, follow the evidence and research-based principles of visual communication, cognitive science, and online learning to decide when and how to create instructional videos. Through careful consideration of your learners, your objectives, your constraints, and the following best practices, you can spend your time and resources creating only the most essential videos. For a visual aid that accompanies this article, see the Video Planning Decision Tree.