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For many people, “online learning” conjures images of successive videos, shot in a studio or perhaps on location, featuring high production value and expert, polished speakers, interspersed with short quizzes or activities. Indeed, strongholds such as MasterClass, LinkedIn Learning, and Coursera have mastered this formula and led many to believe that it is the recipe for success. While the economic success of these companies is undeniable, the effectiveness of an online course is measured by student success. When done well, video can have a positive impact on student learning (Clark & Mayer, 2011). Rather than designing your course according to the economic model, follow the evidence and research-based principles of visual communication, cognitive science, and online learning to decide when and how to create instructional videos. Through careful consideration of your learners, your objectives, your constraints, and the following best practices, you can spend your time and resources creating only the most essential videos. For a visual aid that accompanies this article, see the Video Planning Decision Tree.

Whether you’re halfway through the term or just getting started, this post presents actionable, simple strategies you can implement immediately to increase engagement in your course.

In online courses, opportunities for student engagement need to be deliberately designed (Martin & Bolliger, 2018). One common way to promote student engagement online is through discussion forums, for which there are widespread established best practices. However, the Q&A discussion forum, which is typically not graded or required, is often thrown into a course without clear intentions or structure. When purposefully designed, a Q&A forum can facilitate the crucial engagement types that are essential to building a community of inquiry in an online classroom, ultimately improving student satisfaction and learning outcomes. These engagement types are student-content, student-student, and student-instructor (Bernard et al., 2009 as cited in Martin & Bolliger, 2018). A Q&A forum should incorporate best practices around all three engagement types.

Use inclusive language across course content and communications to reach every learner. “Inclusive education must be cultivated deliberately if we want to advance in its implementation” (Márquez & Melero-Aguilar, 2022, p. 842). Inclusion entails creating an environment of open participation for all individuals. Inclusive course design works to ensure that all students feel heard, valued, and validated. The thoughtful use of language can establish an environment of inclusion in online learning.