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For many people, “online learning” conjures images of successive videos, shot in a studio or perhaps on location, featuring high production value and expert, polished speakers, interspersed with short quizzes or activities. Indeed, strongholds such as MasterClass, LinkedIn Learning, and Coursera have mastered this formula and led many to believe that it is the recipe for success. While the economic success of these companies is undeniable, the effectiveness of an online course is measured by student success. When done well, video can have a positive impact on student learning (Clark & Mayer, 2011). Rather than designing your course according to the economic model, follow the evidence and research-based principles of visual communication, cognitive science, and online learning to decide when and how to create instructional videos. Through careful consideration of your learners, your objectives, your constraints, and the following best practices, you can spend your time and resources creating only the most essential videos. For a visual aid that accompanies this article, see the Video Planning Decision Tree.

Whether you’re halfway through the term or just getting started, this post presents actionable, simple strategies you can implement immediately to increase engagement in your course.

Whether experienced or new to online teaching, following these tips on online instruction can make the process more intuitive. The online environment may seem vastly different from the classroom, but these tips will make it feel natural, allowing you to improve student experience, increase teaching efficacy, cultivate engagement, and ensure successful course management.