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Good page design requires balance between white space, or negative space, and positive space. Positive space encompasses all aspects and types of content; on a course page, these objects might include an introductory paragraph, video thumbnail, infographic, callout box, opinion poll, or provocative quotation. Relative to these course components, white space might seem like a nice-to-have. Because it promotes clarity and reduces distortion, however, white space is just as important to instructional page design as content.

Your class was never intended to be online. It was delivered face-to- face to a live audience. Perhaps it followed that same structure for years. Now, with little warning, it’s an online class. Where do you start? What do you prioritize? And what is essential to create a meaningfully engaging learning experience online? Rapidly transitioning a course to online doesn’t require recreating every element of the face-to-face version.